Looma, founded by first-time entrepreneur Cole Johnson, is in the GroceryTech category, swizzled with a bit of AlcoholTech.  Looma provides brands (majority in the alcohol vertical) the ability to tell their brand story using devices in grocery stores.  Grocery stores and retailers in general are all benefiting from Apple’s IDFA/ATT changes because of their first-party data and Looma is well positioned to enable them to offer online and in-store ad platforms for brands.