Founder Troy Munson is a ninja-level sales guru who did an experiment – he invited a ton of prospects to see 2-3 demos of companies that don’t compete but have the same ICP.  That went so well, he scaledit and scaled it and decided to productize it with Dimmo.  Software buyers win by experiencing great demos without the sales gate keepers. Participating organizations receive qualified leads that are already deep in the funnel.